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YouTube SEO getting started guide

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YouTube is one of the most powerful marketing and promotion tools in the world, but to get the best from it you need to know the basics of SEO, Search Engine Optimization.

While things like watch time, comments and likes all play a part in helping your video appear in YouTube/Google’s search engines, you also need to help the search engines by doing some basic YouTube SEO to your video page.

Optimize your YouTube titles, description and tags

To start with, make sure you have your titles, description and tags filled out and with the dominant YouTube SEO keywords you want the video to be known for at the front.

  • Bad: Check out my Android Video
  • Good: Android Video worth a watch

By placing the words most likely to be searched for at the front of the video you tell the search engines that those are the most important.

YouTube video description

Your YouTube video’s description should be at least 150 words and the first words should be your keywords. You should spread the keywords naturally through your copy so around 2% of the words are your chosen ones.

We are teaching the search engines what your video is about by making the keywords stand out, don’t over do it though, or your video will get ignored.

YouTube tags

For tags, you want to place the keywords at the front if the YouTube SEO keywords would naturally work together as a pair then put them as one single tag, if not split them up.

You want between five and 12 tags altogether. It’s best not to go crazy here, stick to keywords that would be found within the content of your video and it’s always worth checking other users’ videos to see what keywords they use.

YouTube SEO, backlinks are your friend
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